Title: Temporary Professional - Marketing & Communications Specialist

Executive Area: Administration and Finance

College/School/MBU: Direct Medical Care

Department: Medical Services

Work Location: Amherst

Schedule: Full Time

Work Arrangement: Hybrid

Job Summary

Under general direction of the Communications & Patient Experience Manager, the Marketing & Communications Specialist supports the development and execution of marketing, communications, and patient engagement initiatives that promote University Health Services (UHS) and enhance patient experience. The Specialist will support and execute day-to-day marketing activities, content creation, and outreach efforts to increase awareness, utilization, and satisfaction among students, staff, and faculty.

Essential Functions

Marketing & Communications:

Creates, publishes, and maintains content for UHS digital channels, including websites, social media, and email.

Designs and produces marketing materials (e.g., flyers, digital graphics, signage) aligned with UHS branding standards.

Ensures accuracy, accessibility, and search engine optimization optimization for UHS online platforms.

Patient Engagement & Outreach:

Coordinates tabling events, presentations, and campus outreach activities to promote UHS.

Assists in developing patient education materials and resources for preventive care and wellness initiatives.

Supports campaigns targeting graduate students and employees to increase utilization of UHS services.

Analytics & Reporting:

Tracks and reports marketing metrics (email open rates, social engagement, website traffic).

Assists compiling patient experience survey data and preparing summary reports for internal stakeholders.

Operational Support:

Manages marketing inventory (brochures, promotional items) and vendor orders.

Provides administrative support for marketing budget tracking.

Serves as liaison with student workers for social media and event support.

Other Functions

Performs other duties as assigned.

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, or related field.

At least one (1) year of experience in marketing, communications, or event coordination.

Strong writing and editing skills; ability to create clear, engaging content.

Proficiency in social media platforms and basic graphic design tools.

Excellent organizational skills and ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

Experience in healthcare or higher education.

Experience with Canva and Adobe Creative Suite.

Experience with website content management systems (e.g., Drupal, WordPress).

Familiarity with email marketing platforms, Excel, and analytics tools.

Knowledge of healthcare marketing or patient engagement strategies.

Working Conditions

Work is performed in a standard office or indoor university environment and involves minimal physical exertion.

Work Schedule and Work Arrangement

Monday - Friday 8:00 AM - 4:30 PM

This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week.

Salary Information

Hourly Rate: 25.00 - 30.00

Special Instructions for Applicants

Along with the application, please submit a resume.

This position will remain open for the time period required by any applicable collective bargaining agreement and will continue until a suitable candidate pool is identified. Interested applicants are strongly encouraged to apply early.